Whois Privacy Protection, at times also referred to as Privacy or Whois Privacy Protection, is a service that conceals the real contact information of domain owners on WHOIS lookup web sites. Without this service, the personal name, postal address and email of any domain name owner will be freely available. Supplying fake info during the domain registration procedure or changing the authentic info later will simply not work, as doing such a thing may result in the registrant losing his/her domain name ownership rights. The policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS info must be valid and up to date at all times. The Whois Privacy Protection service was launched by registrar companies as an answer to the arising concerns about possible identity theft. If the protection service is active, the domain name registrar’s contact details will show up instead of the domain name registrant’s upon a WHOIS check. Most domain names support the Whois Privacy Protection service, even though there are certain country-code extensions that don’t.